Advertima – Artificial Intelligence made in Switzerland

"Advertima empowers retailers, brands, and media agencies to exploit the full potential of in-store as a marketing channel in their omnichannel Retail Media strategies. We transform in-store shoppers into digital Retail Media audiences in real time using Computer Vision and advanced AI technologies. Advertima’s In-store Audience Creator integrates seamlessly into any existing Retail Media ecosystem and enables performance media capabilities, such as real-time targeting, audience analytics, and programmatic audience activation. By upgrading any existing Digital Signage and In-store Radio system with 3D sensors, our data brings light to the shopper touchpoints at the bottom of the funnel – from front-of-store to in-aisle to checkout. Advertima Vision AG was founded in 2021 in St.Gallen, Switzerland by retail, media, and tech experts to become the market-leading Retail Media tech solution for in-store. Advertima is a fast-growing team, working with customers across the globe."

Advertima – the Artificial Intelligence

Advertima's installation consists of a visual 3D sensor and an edge computer. The sensor is installed unobtrusively in a display or similar and sends its data directly to the software of Advertima. The self-learning software uses computer vision, machine learning and big data to interpret the look, movement and context of people in real time. Advertima customers use the Smart Retail, Smart Signage and Smart Building solutions to enhance multiple areas of the customer experience: 360° customer insight, greater reach and retention, increased revenue, and increased customer loyalty and online and offline connectivity physical world. The use of machine learning makes it possible for both the applications for the analysis and the content to constantly adapt to the changing times and trends in society.

A Mini-PC as a computing base - powered by NVIDIA GTX 1060

Advertima's real-time analysis is hungry for high performance demands. And this is exactly where the digital signage calculator by spo-comm, which has the name KUMO IV, is used.
The high-end Mini-PC feels at home in Advertima's installation. The NVIDIA GTX 1060's dedicated graphics card on the KUMO IV makes even resource hungry visual applications a smooth experience. In order to meet the high computing requirements of the self-learning AI from Advertima, the industrial PC is equipped with an Intel® Core i7-7700T CPU with four cores of 2.9 GHz each, which can clock up to 3.8 GHz per core if required.


The minds behind Advertima have made the AI what it is: a unique, self-learning analysis tool to deliver interest-based content exactly where it's needed. As a partner, the spo-comm looks forward to the future and is proud to accompany the developers and the rest of the Advertima team on their journey.

##Discover Advertima

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